Target all devices in the households you mail Valpak’s Blue Envelope to boost offer engagement. Your display ads reach an audience that has shown interest in your products, services or industry. In addition to great ads from businesses like yours, we partner with media and entertainment companies to surprise and delight your customers with exclusive content and chances to win prizes. Since Valpak’s audience is already targeted, you can cast a wide net at a lower price and still reach highly desirable consumers. Capture all the device screens inside the houses you mail to give your Valpak offer additional reach and frequency.
You can also request a list built from scratch and mail any direct mail format or mail date of your choosing. Valpak PlusOne™ postcards mail to the same high-value households as our Blue Envelope inserts and include USPS Informed Delivery email marketing/reporting at no additional cost. Valpak advertisingbcan be an insanely inexpensive way to put your offer in front of tens of thousands of consumers in your area — sometimes for as little as .02 per household.
- According to a recent readership study, 93% of households receiving Valpak open and look through the envelope for exclusive deals – and surprises – inside.
- Together, we created a successful promotional campaign that delivered fantastic results.”
- Don’t worry if you make the same mistake I did, just scroll to the bottom of the page and click on “advertising” in the footer.
- As a matter of policy, BBB does not endorse any product, service or business.
- While they are best known for sending coupons and reply cards in the mail, they’ve advanced with technology and offer mobile coupons and coupon codes with their mobile app.
- Advertisers simply choose their audience focus, ZIP code(s), quantity, life event and ad template and Valpak returns a 6″x9″ postcard with customized messaging to a new audience each month.
What advertising mail benefit is most important to you?
Get help from our Customer Service, explore career opportunities, or learn about other options that USPS offers. 66% of consumers surveyed engaged with or acted on the Direct Mail they received.2 Explore audience targeting → Build strategic campaigns that work for you
With Valpak postcard advertising, you can mail ANY household in the U.S., even create a lookalike audience to match your customer list. There are thousands of small businesses that count on Valpak to feed them new customers. Any direct marketing campaign is only as successful as what you put into it. Jesse was looking for a way to attract new customers to his company which helps customers find a local roofing contractor or repair company. Valpak has over 50 years of experience working with local businesses and a network of offices across the country with a broad range of expertise. I had lots of questions about how effective local coupons are, how much Valpak advertising costs.
National and Regional Brands
“We work with more than 34,000 local and national advertisers to design programs that optimize results based on our consumer insights, deep understanding of local neighborhoods, and continuous analysis of campaigns. Premier Plus is a new national brand advertising solution that converts the back of Valpak’s iconic Blue Envelope into an eye-catching billboard that receives 100 million impressions across high-value U.S. households with 100% viewability. Using predictive analytics, Valpak can effectively reach consumers across a wide range of factors, such as purchase preferences, buying cycle, household moves, pregnancy, milestone events, like birthdays or graduation and aging into Medicare. The combination of Valpak’s data, analytics and advanced print, distribution and mail capabilities allow brands to effectively target consumers at the household-level.
- During the month of December, iHeartMedia stations across the country and on the iHeartRadio app will run radio spots letting consumers know that a holiday edition of the Blue Envelope is headed their way, and that they could unwrap a $100 gift from Valpak.
- The combination of Valpak’s data, analytics and advanced print, distribution and mail capabilities allow brands to effectively target consumers at the household-level.
- Having a strong presence on Yelp helps you establish trust with potential customers.
- Advertisers inside the envelope will have the opportunity to display special graphics on their ads to self-identify as Black-owned or show support for the campaign.
- I would say for us, that a little work finding the audience you want will help with your social media as well.
- The company operates stores across 34 states and the District of Columbia under 20 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.
Consumers interested in Informed Delivery are encouraged to verify that they reside in an eligible ZIP Code and sign up for the service (at no cost to them) by visiting informeddelivery.USPS.com. St. Petersburg, FL (January 13, 2022) – After a successful and collaborative two-year market test with the United States Postal Service (USPS), PlusOne – Valpak’s stand-alone postcard mailer – was recently approved by the Postal Regulatory Commission (PRC) as an official USPS product. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Valpak brings its local-first focus together with the creative potential embodied by Crayola to honor Black History Month in neighborhoods between January 29 and February 28. Consumers are invited to “Color their communities” on the inside of the envelope, then share their masterpieces on Valpak’s Facebook page with tags #ColorYourCommunity #Entry.
Integrate your advertising campaigns
Valpak envelopes featuring the Disney Hits playlist will be arriving in homes January 4 to February 2, 2021, bringing the happy to a neighborhood near you. Albertsons Companies-branded Valpak envelopes will hit homes during the month of March. “We are thrilled to bring this program to market with Albertsons Companies and can’t wait for our consumers to engage, both in the envelope and online.” Then, tune into Tennis Channel for a special 60-second segment that highlights the campaign and Valpak savings leading up to the French Open, which airs May 30-June 13 on Tennis Channel. They’ll have the home court advantage, with $5 off any first order when they use code “Valpak2021.” While they enjoy their meal, consumers can look inside their Valpak envelope for the chance to find a randomly inserted $100 Instant Win check, making this promotion a true game changer.
How many employees does your company have?
Morticia, Gomez, Wednesday, Pugsley or Fester will each deliver “Greetings From” a beloved vacation destination, right into consumers’ homes. St. Petersburg, FL (September 13, 2021) – This October, Valpak is delivering something kooky, spooky and delightful to consumers! Health care agents and insurance providers can now leverage “Medicare” Event Postcards to establish themselves as trusted has anyone used valpak to advertise advisors available to help consumers navigate everything from aging in and open enrollment to supplemental and life insurance. Similarly, Valpak’s “Birthday Mailer” Event Postcards utilize household-level age and income demographics to profile a business’s best prospects. In a March 2021 survey, 64% of respondents indicated they change all or some service providers after relocating or purchasing a home.
For Valpak, success goes beyond volume and circulation growth; it’s also reflected in the number of clients who thrive due to additional consumer traffic and the end-consumers who benefit from better offers in their mailboxes. As businesses explore more ways to connect with their desired households, Valpak is expected to have a record-setting year. The PlusOne postcard offers advertisers a streamlined, trackable marketing solution supported by Valpak’s local sales network and best-in-class, data-driven targeting for a personalized program. To help consumers express themselves, each CommUNITY envelope contains an offer for $.50 off any one (1) pack of 24-count Crayola Colors of the World crayons – the lead product from an inclusive coloring tools line designed to represent over 40 global skin tones. St. Petersburg, FL (January 27, 2022) – Direct mail advertising leader Valpak is amplifying a message of awareness and education to its audience of over 41 million homes this February.
Whether consumers in your neighborhood are making moves, ready to celebrate or entering a new stage of life, bringing direct mail outreach to them during specific life events is a proven and personalized way for your business to get its name out there. Benjy Uhl, Executive Vice President of Audience & Product Development at Valpak, said, “By extending Valpak’s PlusOne postcards into the digital and email space, small businesses are building multi-channel campaigns with ease. These turnkey solutions eliminate the friction of marketing and help advertisers get their message out effortlessly.” Each month, our Blue Envelope of savings mails to more than 41 million demographically targeted households in increments of 10,000, enabling us to reach each business’s ideal audience every time, big or small. About ValpakValpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. New York, NY (November 28, 2023) – Building upon the successful acquisition of Clipper Magazine, AmatoMartin continues to expand its portfolio of marketing solutions, fostering savings for consumers and growth for businesses.
Advertisers achieve some 100 million media impressions and 100% viewability among targeted https://dentsuagyle.com/cash-flow-from-operations-definition-formula-and/ households.” With the introduction of Premier Plus, Valpak has now dramatically expanded the size and graphic appeal of these ads to take over the entire back of its Blue Envelope, creating opportunities for striking visual advertising. Valpak’s outside-the-envelope ads are proven to drive exceptional recognition and measurable results for national brands, such as Tennis Channel, HGTV, Legoland, Shutterfly and Panera.
Contact us today at valpak.com/advertise to see what Valpak Direct Marketing can do for your business. Their iconic Blue Envelope has increased more than 15% in volume since the inception of the PlusOne market test in October 2019, with solo postcards and digital advertising solutions expanding as well. Valpak will also celebrate important Black history milestones and feature Black-owned businesses on their social media channels, and in other initiatives throughout the year.
Wendy’s-branded envelopes are expected to arrive in homes from January 29 – February 24, 2024. Over 52 million households nationwide will receive these compelling offers featuring everyone’s favorite redheaded hamburger icon, with both brands anticipating high consumer engagement. As an added bonus, approximately 36.1 million homes will receive envelopes highlighting a BOGO Dave’s Single® cheeseburger deal, which can be redeemed using the two-sided coupon within the envelope, plus even more chances to save on Wendy’s menu items.
Marketplaces
I am looking to run a Valpak campaign next month and was curious who has used them before, and how much luck did you have if any? Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. To become accredited, a business must agree to BBB Standards for Trust and pass BBB’s vetting process. Let us introduce your business to the neighborhood. Valpak marketing consultants live and work in your neighborhood.
Turn impressions into customers with SEM, mobile and social ads and https://narrativ.agency/five-steps-to-optimize-net-working-capital-bain/ more Create a mailbox moment with targeted and affordable postcard ads Get up to 100 million impressions with an ad on the outside of the envelope